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| Research of cognition and psychology and behavior on consumption of Chinese and Western fast foods |
| LIANG Yong1, CHEN Donghua1, ZHANG Yong2, XU Qing2, ZHANG Xinsheng2, WANG Jin2, YU Xiaoming2, ZHANG Rongxin2, LIU Yinghua2 |
| 1. South Building Clinic, 2.Department of Nutrition, General Hospital of PLA, Beijing 100853, China |
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Abstract Objective To investigate cognition and psychology and behavior on consumption of Chinese and Western fast foods and help consumers to keep their balanced diet. Methods Random sampling method was used to select the three brands of Chinese and Western fast food in Beijing area, and select four restaurants from each brand. Questionnaires were used in order to survey and the frequency was calculated for analysis. Results 1722 consumers were investigated and the passed rate of questionnaires was 98.6%. The most of the population choosing fast food were 20-39 years of age (68%), the causes were ‘tastes agreeable’ (66.4%), ‘favourable set meal’ (48.2%), and for “convenience” (64.3%). The frequency of consumption of fast food was once or twice per month (35.1%), most preferred ‘Chinese food in Western fast food restaurant’ (60.3%). Most of consumers (55.9 %) ‘occasionally looked’ the phrase of health publicized in the restaurant, and considered it should be ‘nutrition education’ (64.1%). Media did not affect normal consumption of Western-style fast food for most consumers (44.9%), but the negative reports of Chinese fast food affected the normal consumer spending (43.9%), the causes were ‘changing healthy’ (37.9%). Fast food consumption people who were ≥40 years of age were overweight is greater than 20-39 years of age. Conclusions The most of the population choosing fast food are 20-39 years of age. The frequency of consumption is normal and people accept food safety and the phrase of nutrition education in the fast food restaurant. But there is a problem about how to keep the balanced diet.
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Received: 25 May 2014
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2015, Vol. 26 
