Abstract: In order to accelerate the pace of innovation, more and more firms are getting the technologies needed from technology market though inbound open innovation. However, it cannot be avoided that how to make a decision between internal exploitation and external introduction of technology. Based on traditional T-plan method, the method of market pull roadmapping for inbound open innovation (MPRIOI) is proposed though introducing technology roadmapping (TRM) into inbound open innovation. Finally, an example of MPRIOI method is shown in this paper. The method may help firms find the best way of developing innovative strategies in both product and technology market, and provide an effective tool for firms to implement inbound open innovation.

摘要： 越来越多的企业通过内向开放式创新从技术市场上获得其所需技术，以加快创新的速度，但却面临着如何在内部技术开发和外部技术引进之间进行决策的难题。本文在传统T-plan方法的基础上，在内向开放式创新中引入技术路线图方法，提出了内向开放式创新市场拉力路线图（MPRIOI），并举例说明该方法在企业内向开放式创新中的应用。该方法可以帮助企业在产品市场和技术市场中寻找制定创新战略的最佳路径，为企业实施内向开放式创新提供了有效的工具。

关键词: 内向开放式创新, 市场拉力, 技术路线图, Inbound open innovation, Market pull, Technology Roadmapping