Abstract: "Internet plus" entrepreneurship is the current prevailing phenomenon in China. The rapid growth of business connect to Internet has even changed the traditional concept of "difficult start". From the perspective of resource-based view (RBV), this article analysis the impacts of internet on the venturing enterprise by means of case study. Four "Internet plus" venturing enterprises are selected and analyzed the impact of resource constraints on them from the perspective of entrepreneurs. The analysis shows that scale-free resources offered by internet platform has brought huge differences in entrepreneurship’s demands for various resources. Two kinds of mechanisms, Substitution effects of scale-free resources from internet platform for venture enterprise’s resource and internet economy principle, greatly reduces the difficulty of entrepreneurship. The findings of this study explores and constructs the enterprise resource theory in the new environment.

摘要： 摘要：“互联网+”创业是当前我国流行的现象，网上创业企业的高速成长改变了人们“创业难”的传统观念，本文从资源观的视角，以案例研究的方式分析互联网对创业带来的影响。研究选取四个“互联网+”的创业案例，从创业者的视角，分析了互联网对它们的资源约束影响。研究发现互联网平台提供的无尺度资源带来了对资源需求的巨大差异，无尺度资源对于创业企业资源的替代作用和互联网经济原理两方面的作用机制大大降低了创业难度。本研究的发现推进了新环境下创业企业的资源理论构建。