Abstract: The question of “how to governance the intellectual assets of platform partners” hasn’t explained in platform-mediate network form the theory. Through the multi-case analysis, this paper discusses the intellectual assets mechanisms in platform-mediate network from the theory of legitimacy. We identify three intellectual assets governance mechanisms, including making the public collective sense, establishing coordination conflict and contradiction and building the identity based new platform governance. The platform leaders use legitimation strategies with other actors give the legitimacy to the partners, in order to encourage the partners or potential partners to innovate. In this paper, the “black box” of intellectual assets of the platform partner governance mechanisms is opened in the platform-mediated network, which reveals the different legitimation strategies and makes clear the relationship between the execution actors of legitimation strategies, the judgment actors and the winner of the legitimacy. Our study guides the platform-mediated network governance in practices and provides the ability of sustainable development for high-speed platform-mediated networks.

摘要： 平台网络中“如何开展对平台伙伴知识资产治理”的问题从未在理论上给予合理解释。本文通过多案例分析，从合法性理论探讨平台网络知识资产治理机制及作用机理。研究发现：平台领导者通过构建公众集体意义、建立协调冲突矛盾和建立基于新型平台身份三种治理机制，赋予平台伙伴合法性，从而激励平台伙伴或潜在伙伴创新意愿，实现知识资产治理。本文打开了平台网络中对平台伙伴知识资产治理的“黑箱”，揭示了知识资产治理机制中不同的合法化策略，明晰了平台网络知识资产治理机制包含的合法化策略中的执行主体，合法性判断受众、合法性获得者之间的关系。实践意义在于指导平台网络知识资产治理，为高速发展的平台网络提供可持续发展的能力。