Abstract: Based on the resource-based and institutional perspectives, this paper aims at investigating how standard-setting alliance portfolio size and diversity influence firm technology standardization capability. Based on the panel data of Chinese vehicle manufacturers from 1999 to 2013, the empirical analysis results show that standard-setting alliance portfolio size and diversity are positively and significantly related to the firms’ technology standardization capability, and the effect of alliance portfolio size is stronger than that of alliance portfolio diversity. However, alliance portfolio size and diversity jointly and negatively influence firms’ technology standardization capability. Further, the relationship between government and market weakens the effect of alliance portfolio diversity on firms’ technology standardization capability. Network density strengthens the effect of alliance portfolio size while it weakens the effect of alliance portfolio diversity on firms’ technology standardization capability.

摘要： 基于资源基础和制度理论，利用汽车产业1998-2013年参与正式标准合作的整车生产企业数据，实证探讨企业如何设计和管理标准联盟组合规模和多样性配置来培育技术标准化能力，并以权变视角揭示企业所处区域制度环境(政府与市场关系)和网络制度环境(网络密度)如何影响标准联盟组合配置与技术标准化能力的关系。结果表明，标准联盟组合规模和多样性均与企业技术标准化能力正相关，但组合规模的正向作用强于组合多样性，且二者组合效应与技术标准化能力负相关；区域政府与市场关系在组合多样性与技术标准化能力关系中发挥显著负向调节作用，但在组合规模与技术标准化能力关系中的调节作用不显著；标准联盟网络密度越高，组合规模与技术标准化能力的正向关联越强，组合多样性与技术标准化能力的正向关联越弱。