Abstract: With the requirements of the Chinese path to modernization and the goal of building a world scientific and technological power, the routines reconfiguration has become the key mechanism to build sustainable competitive advantage to catch up. In order to uncover the strategic choice dilemma of ‘to be different, or to be the same’ in the face of the leading firms’ exemplar-based routines, it finds that network organizations have multiple distinctiveness needs of network configuration and knowledge base with the leading firms. The continuous balance of optimal distinctiveness is the basis of innovation catch-up and leapfrog. Not only the optimal distinctiveness strategies of imitation isomorphism, integrative orchestration and compensatory orchestration but also the network stability/disturbance and external search/reuse promote the process of network routines iterative reconstruction in digital context based on the role of reconstruction. Digitalization intensifies the need for reshaping of network routines for organization. The routines iterative reconfiguration support for the construction of digital agility capability and digital collaboration capability, and drives the evolution process of them. Digital capabilities promote the realization of progressive and leapfrog for catch-up goals, which not only rely on the continuous upgrading of leading products and the controllable innovation of core technologies, but also need to break through the opportunity windows and asymmetric relationships. This study constructs the theoretical framework of ‘optimal distinctiveness strategy - routines reconfiguration – digital capability - catch-up and leapfrog’ based on the view of optimal distinctiveness. The research conclusions are of great significance for Chinese enterprises to benchmark world-class enterprises and achieve catch-up.

摘要： 随着中国式现代化和世界科技强国的目标设立，惯例重塑成为构筑持续竞争优势与创新赶超的关键机制。为了破解数字情境下面对领先企业惯例典范时“求同存异”的战略困境，通过惯例重塑与创新赶超相关研究的梳理发现：网络组织在对标领先企业时存在网络闭合和知识基础的多重区分需求，发挥组合与分离的持续均衡是区别于标杆组织惯例实现创新赶超的基础；模仿同构、补偿协奏与整合协奏的最优区分策略、网络稳定/网络扰动与外部搜寻/知识重用的动态调整，推动了数字情境下“重构者”对惯例典范连接与赋新的迭代重塑过程；惯例的迭代重塑为数字敏捷和数字协同的能力构建与共演提供了动力支撑，数字能力推动了渐进式追赶和跨越式赶超的目标实现，不仅依赖不同技术轨道中主导产品持续升级与核心技术自主可控的创新路径，而且需要突破双重机会窗口与非对称关系的情景束缚。研究基于最优区分视角构建了“最优区分策略—惯例重塑—数字能力—创新赶超”的理论框架，对于中国企业对标世界一流企业，实现持续性的创新追赶与引领具有重要意义。