关键词: 知识粘性, 服务模块化, 知识转移绩效, Keywords: knowledge stickiness, service modularization, knowledge transfer performance

Abstract: Growth in firms’ competition has become increasingly dependent of organizational knowledge. It is necessary for enterprises to obtain sustainable competition advantages by promoting knowledge transfer performance. The modularization helps knowledge transfer performance by service modularization achieving efficient division and combination of knowledge. Set the service modularization as intermediary variable, construct the function mechanism theoretical analysis framework of knowledge stickiness on knowledge transfer performance. Adopt the hierarchical regression analysis to carry out empirical analysis of the established theoretical analysis framework. The results show that knowledge stickiness has a direct U-shaped effect on knowledge transfer performance, knowledge stickiness has a direct U-shaped effect on module autonomy, knowledge stickiness has a direct U-shaped effect on interface standardization, there is a significantly direct promoting effect from module autonomy and interface standardization to knowledge transfer performance, the module autonomy and interface standardization serves as a partially intermediary variable in the impaction between knowledge stickiness and knowledge transfer performance. Research will be conductive to improve service modularization and promote knowledge transfer performance.