关键词: 目标导向, 新能源汽车产业, 发展战略, 中国, 美国

Abstract: In the aspect of the development and promotion of new energy vehicles, China took the industrial economic development as the goal orientation; but America took the social development as the goal orientation. The difference of the goal orientation decides two different development paths of the new energy vehicles industry in China and America. China developed the energy automobile industry in order to enhance the total GDP. But America developed the energy automobile industry in order to reduce the emissions and optimize the air quality. We chose Wuhan and California to analyze the differences between these two countries. Both of these two cities have a lot of practical basis. In the field of new energy vehicles, Wuhan and California were representative city in their countries. Firstly, we analyzed the differences of the developing orientation as the breakthrough point. And then, we analyzed other differences between the two countries, such as the formation motivation, the target object, the goal method, the target group and the target logic. We analyzed the different industry characteristics from the perspective of the main part of industry. And we analyzed the different industrial development patterns from the perspective of market. At last, we put forward the countermeasures and suggestions of developing new energy automotive industry in China.

Key words: goal orientation, the new energy automobile industry, development strategy, China, America