Abstract: This paper focuses on the demand-oriented technology transfer. By applying the theory of mass customization and its achievement examples, it analyzes the characteristics and core issues of mass customization of technology transfer.It proposes a theoretical model of mass customization of technology transfer. The case of technology transfer into mass customization is evidenced. This paper finds that the key links in the technology transfer mainly include obtaining common enterprise technical needs at low cost, analyzing common technical needs and compiling standardized technology packages. It should entrust the most suitable R&D organization to customize and develop standardized technologies, and synthesizing several standardized technologies into individualized technologies. In order to successfully implement the mass customization of technology transfer, technical experts and industry experts must participate in the whole process, and the participating enterprises and R&D teams must be trained in mass customization. And then,there must be a high-level professional organization for the technology transfer. They would be responsible for the management of the whole process of mass customization.