Abstract: With the rapid development of digital technology and its deep embedding into products and service, digital technology and industry are merging and converging beyond the boundary of traditional innovation theoretical research. It is necessary to explore and analyze key characteristics and the development mechanism of digital innovation theory. In this paper, the connotation, basic types and key features of digital innovation theory were analyzed and the innovation research under management semantic was extended and expanded from perspectives of technology and society. The generative and modular rules of digital innovation,features of policy support, scale, heterogeneity and customer relevance of Chinese digital innovation were also comparatively and deeply analyzed in this paper.Findings indicated that the embeddedness of digital capabilityinto digital innovation process is changing how products and service provide value to users. Massive user base, heterogeneity and multiple stratification will be important opportunities for Chinese firms to promote digital innovation and establish dominant advantage in the future.

摘要： 随着数字技术的迅速发展及其对产品和服务过程的深度嵌入，数字技术及其与产业发展的高度融合超越了传统创新理论研究的边界，需要以数字创新理论为支撑对其关键特征与发展机制作深入探讨与分析。本文分析了数字创新理论的内涵、基本类型与关键特征, 并从技术和社会两个视角对管理学语义下创新研究的延伸与拓展进行了分析。并对比了数字创新的自生长性创新和模块化创新规律，深度剖析了我国数字创新在政策支持、规模性、异质性、用户关联性等方面的特征。研究发现数字创新过程中数字能力的嵌入，改变了产品和服务提供价值的过程；中国海量的用户基础及其异质性与多层化成为中国企业未来推动数字创新、建立主导优势的重要机遇。