Abstract: In the face of the rapidly changing environment, how can enterprises internalize situational information and break through the rigid shackles of innovation ability to maintain continuous competitive advantage in the fierce market competition? The existing research lacks rigorous academic analysis. Based on the two-dimensional perspective of organizational practice, this paper deeply explores the construction mechanism of enterprise innovation ability, clarifies the root of enterprise building differentiated innovation ability, and opens the black box of endogenous reform of organizational practice. The research shows that :(1) The formation of context-based ostensive aspect of routines represents the organization's understanding and internalization process of situational differentiation, and is the root of enterprise's construction of differentiated innovation ability;(2) It is the key to promote enterprise innovation ability to break through the rigid shackles that organizational routines updates timely with the change of environment by virtue of its performative aspect and the ostensive aspect;(3) Environmental uncertainty provides situational requirements for the construction and development of innovation ability, and promotes the continuous upgrading of enterprise innovation ability from "imitation innovation ability" to "independent innovation ability" to "collaborative innovation ability".

摘要： 面对快速变化的环境，企业如何内化情境信息突破创新能力刚性枷锁以在激烈的市场竞争中保持竞争优势？现有研究尚缺乏严谨的学术分析。本文基于组织惯例二维观视角深入探索企业创新能力的构建机制，理清了企业构建差异化创新能力的根源，并打开了组织惯例内生性变革的黑箱。研究表明：（1）基于情境的组织惯例启示面的形成代表组织对情境差异化的理解和内化过程，是导致企业构建差异化创新能力的根源；（2）组织惯例借助其启示面和执行面的结构二元性随环境变化及时更新是推动企业创新能力突破刚性枷锁的关键；（3）环境不确定性为创新能力的构建和发展提供了情境需求，促使企业创新能力实现由“模仿创新能力”到“自主创新能力”再到“协同创新能力”的不断跃迁。