Abstract: Enterprises are faced with many challenges to achieve sustainable development through entrepreneurial opportunity iteration. How to use user experience to promote benign iteration of entrepreneurial opportunity is crucial to enhance enterprise competitiveness. However, the existing literature lacks in-depth exploration on the mechanism of user experience on entrepreneurial opportunity iteration. This paper takes Xiaomi Technology Co., LTD as the research object, and uses the single case study method of grounded theory coding to explore the relationship between user experience, stakeholder consensus and entrepreneurial opportunity iteration. It is found that entrepreneurial opportunity iteration is a continuous process composed of iterative motivation, iterative implementation and iterative results. User experience is the core element throughout the whole process of entrepreneurial opportunity iteration. Stakeholder consensus is the moderating factor of the effect of user experience on entrepreneurial opportunity iteration. The research results enrich the theoretical connotation of user experience, stakeholder consensus and entrepreneurial opportunity iteration, and provide theoretical basis and practical inspiration for incumbent enterprises and start-ups to conduct entrepreneurial opportunity iteration.

摘要： 企业通过创业机会迭代实现可持续发展面临诸多挑战，如何利用用户体验促进创业机会良性迭代对提升企业竞争力至关重要。但现有文献关于用户体验对创业机会迭代的作用机制缺乏深度探索。本文以小米科技有限责任公司为研究对象，运用扎根理论编码的单案例研究方法探讨用户体验、利益相关者共识与创业机会迭代的作用关系。研究发现，创业机会迭代是由迭代动机、迭代实施和迭代结果构成的持续过程。用户体验是贯穿于创业机会迭代全过程的核心要素；利益相关者共识是用户体验对创业机会迭代作用的调节因素。研究成果丰富了用户体验、利益相关者共识与创业机会迭代的理论内涵，研究结论为在位企业和新创企业进行创业机会迭代提供了理论依据和实践启示。