Abstract: In the era of the digital economy, it has been prevalent for firms to create values and obtain a competitive advantage by integrating external and internal resources through digital platforms. Yet, it remains unclear how values can be created by using digital platforms. Drawing on the resource orchestration theory, we identify two managerial actions, the digital platform architecture flexibility (PAF) and integration capability (IC), to explain how them work together to improve competitive performance in digital platform context. Based on analysis of 129 samples of Chinese firm, the results indicate that 1) the digital platform architecture reusability (PAR), compatibility (PAC) and extensibility (PAE) have positive effects on the competitive performance (CP); 2) the IC of digital platform acts as mediation role in the effect of PAC and PAE on CP. These findings extend the applicability of the resource orchestration theory in the digital platform context, which bringing more insights to the research on the mechanisms of using digital platforms to create values.

摘要： 在数字经济时代，通过数字平台整合企业内外资源来创造价值和获取竞争优势已经成为一种普遍现象。然而，已有研究对数字平台如何创造价值这一问题的理解上并不清晰。基于资源编排理论，本文识别出了数字平台情境下的两种管理行为—数字平台架构柔性和整合能力，以解释数字平台的创造价值逻辑。基于中国129家企业样本数据，研究证实：（1）数字平台架构通用性、兼容性和扩展性均显著正向影响组织绩效；（2）整合能力在数字平台架构柔性的价值创造机制中扮演着中介作用，其中整合能力在数字平台架构兼容性、扩展性对组织绩效的正向影响效应之间具有完全中介作用。本文扩展了资源编排理论在数字平台情境下的适用性，为数字平台价值创造机制的理论研究提供了新的见解。