Abstract: As enterprise’s new innovation pattern of multi-value creation oriented at the low-income group and market at the base of the pyramid, inclusive innovation can create economic wealth and at the same time help to alleviate and reduce poverty by offering the poor people equal opportunity of engaging in market, reflecting the latest idea of innovation promoting commercial and social development compatibly. This paper makes a preliminary theoretical exploration to the field by giving the definition and explanation of inclusive innovation and then describing its characteristics. After the key successful factors are summarized, a specific case is used to illustrate the theoretical elaboration of inclusive innovation at last. This paper provides a basis of comparison and verification for further research, and also provides reference for enterprises’ practice of inclusive innovation at the BOP market.

摘要： 包容性创新是企业面向金字塔底层（BOP）市场进行多元价值创造的全新创新形态，在创造经济财富的同时也通过为穷人提供平等参与市场的机会而缓解与降低贫困，体现了创新促进商业与社会相容性发展的最新理念。本文对该领域进行初步的理论探索，首先对包容性创新进行概念界定与说明并描述其基本特征，进而归纳出包容性创新的关键成功因素，最后用一个具体案例予以说明，为后续研究奠定比较与验证的基础，也为企业在BOP市场的包容性创新实践提供参考与借鉴。

关键词: 包容性创新, 金字塔底层市场, 包容性增长, 缓解贫困, inclusive innovation, BOP market, inclusive growth, poverty alleviation