Abstract: An increasing number of attentions to evolutionary entrepreneurship are paid by practitioners and scholars with small and micro businesses emerging. Discourse analysis is a new analytical path on researching business behavior in complex and evolutionary environment. Based on discourse analysis approach, we focus on small and micro businesses and research the driving mechanism on evolutionary entrepreneurship. The conclusions include: First, the evolutionary entrepreneurship can be described through micro-innovation, strategy renewal and venture capital. Second, cluster context affects evolutionary entrepreneurship from three aspects including structure, relationship and cognition. Third, we refine four driving factors to describe the mechanism including learning, compression, filter and governance. Fourth, we propose twenty-four relational paths, such as network affecting deliberate learning, among which seven are weak. It enriches entrepreneurial theory, and provides practical guidance for entrepreneurial practice of small and micro businesses.

Key words: evolutionary entrepreneurship, driving mechanism, small and micro businesses, cluster context, discourse analysis

摘要： 小微企业大量涌现的背景下，进化创业行为问题日益受到关注。话语分析是复杂演化环境下，认知企业行为 的新兴技术路径。本文应用话语分析方法，聚焦集群情景下的小微企业，研究了进化创业行为的驱动机理问题。得到的主要命题有：①小微企业的进化创业行为可由微创新、战略更新和风险投资3个维度描述。②集群情景从结构、关系和认知3个侧面影响小微企业的进化创业行为。③集群情景对进化创业行为的驱动机理涉及学习、挤压、过滤和治理4个驱动因子。④驱动机理可以刻画为网络节点→刻意学习等24条关系路径，其中，包括7条弱关系路径。研究丰富了现有创业理论，对小微企业的创业实践具有指导价值。

关键词: 进化创业行为, 驱动机理, 小微企业, 集群情景, 话语分析