Abstract: After 30 years’ development, science communication has grown to a productive field for both academics and practitioners. General communication scholars, who have long been neglecting science communication, now try to advance the field’s research agenda by introducing psychological research on human cognitive system to study people’s interaction with science information. The communication scholars have investigated the cognitive gateway for people to learn science, the impact of politicization of science, the influence of trust and value in people’s knowledge taking behaviors and their attitude to science, and the ways to develop science communication strategies based on empirical research. Compared with the so-called science of science communication, traditional science communication research has been dominated by the paradigms of sociology of science and has paid more attention to power structure in the process of science communication. The two traditions are not mutually resistant. A systematic integration of the two traditions can effectively promote the development of science communication both theoretically and practically. This is crucial to the fast development of science communication in China.

摘要： 传统的科学传播研究主要依托科学社会学、科学技术与社会等学术背景，侧重于考察和反思科学传播过程中的权力关系。在科学传播研究经历了30年发展后，原来忽略这一领域的传播学研究者，正在以社会科学（如心理学）的理论、方法和成果为基础，推动科学传播的科学化。这些学者考察了人类接受科学信息的心理机制、科学政治化对人们掌握科学的影响、价值和信任在公众接受科学知识方面所发挥的作用及其测度、以及基于实证研究的科学传播解决方案。科学传播的科学对于走向快速发展轨道的中国科学传播领域具有重要的意义。

关键词: 科学传播, 科学传播的科学, 科学技术学, 公众理解科学, 公众参与科学