Abstract: This study examines the impact of strategic flexibility on new product development speed (NPD speed). It finds that both resource flexibility and coordination flexibility, two dimensions of strategic flexibility, are positively related to NPD speed. And, technological turbulence negatively moderates the relationship between resource flexibility and NPD speed but positively moderates the linkage of coordination flexibility to NPD speed. The findings not only enrich the discipline’s knowledge on the impact of strategic flexibility on NPD speed, but also guide firms leveraging strategic flexibility to accelerate NPD speed.

摘要： 本文研究战略柔性对新产品开发速度的影响作用。发现战略柔性的两个维度：资源柔性和协调柔性与新产品开发速度都呈正向关系。同时，技术不确定负向调节资源柔性和新产品开发速度的关系，但正向调节协调柔性和新产品开发速度的关系。本文研究不仅深入认识了战略柔性与新产品开发速度的关系，而且可以指导企业利用战略柔性来快速开发新产品，具有重要的理论和实践价值。