Abstract: On the background of platform economy’s rising, internet platform empowers the enterprises operating on them through the pivot status in the ecological system, the identical information digital technology and powerful integration capability, which has caused extensive concern. From the integration perspective of empowerment theory and value co-creation theory, this paper studies the impact of cross-border e-commerce platform empowerment on enterprises performance and the mediating effect of value co-creation. Based on 690 cross-border exporting e-commerce questionnaires, the results show that cross-border e-commerce platform empowerment significantly improves the performance of exporting e-commerce enterprises, and three sub-dimensions of the value co-creation (joint planning, joint problem solving, and flexibility to make adjustments) play partial mediation roles respectively to the positive relationship between platform empowerment and exporting e-commerce enterprises performance. The study reveals the impacting mechanism of platform empowerment to enterprises performance, and it also provides suggestions for enterprises to carry out value co-creation effectively with platforms and make full use of platform empowerment as drivers of innovative development.

摘要： 在平台经济崛起的背景下，互联网平台凭借所处生态系统中的枢纽地位、独特的信息数字技术及强大的资源整合能力，向平台上经营的企业进行“赋能”，引起了学界的关注。从赋能理论和价值共创理论整合的视角出发，研究了平台赋能对于企业绩效的影响，探究了价值共创所发挥的中介效应。基于对690份出口跨境电商开展的问卷调查，实证研究结果表明:平台赋能显著提高了出口跨境电商的绩效，价值共创的三个子维度即共同制定计划、共同解决问题和灵活做出调整，在平台赋能对出口跨境电商绩效的正向影响中，发挥了部分中介作用。研究揭示了平台赋能对于企业绩效的影响机制，为企业通过有效与平台开展价值共创，充分利用平台赋能作为创新发展的驱动提供了有益的启发。