Abstract: At present, the deficiency of research on entrepreneurial ecosystem is more reflected in the lack of research on cross-integration between different levels of the system, which easily leads to the deviation between the behavior of new enterprises and the development direction of the system. Only when the new enterprise in different system niche is integrated into the surrounding entrepreneurial ecosystem can it make itself and the system become a whole, so as to obtain system benefits and create achievements. This is also in line with the principle of common interest. However, research from the perspective of the integration of enterprises and systems is very rare. Therefore, this research emphasizes that new enterprises need to adopt the strategic orientation of “integration and isomorphism” with the system, and then puts forward a new concept of entrepreneurial ecological orientation. Besides, since the integration of opportunity and resource has become a key behavior for new ventures to obtain entrepreneurial performance, this research will further test the relationship among entrepreneurship ecological orientation, integration of opportunity and resource and entrepreneurial performance based on the standard research paradigm of “guide-behavior-performance”. The research conclusions can not only accurately grasp the formation process of new ventures’ strategic orientation under the entrepreneurial ecosystem, but also comprehensively reveal and summarize the entrepreneurial behavior rules of new ventures under the entrepreneurial ecosystem, which plays an important role in promoting entrepreneurial theory research.

摘要： 目前，创业生态系统研究的不足更多体现在系统不同层面之间的交叉融合研究匮乏，这极易造成新创企业的行为与系统发展方向所背离。处于不同系统生态位的新创企业只有融入周围所属创业生态系统，才能使自身与系统成为一个整体，从而获得系统福利并且创有所成，这也符合共同利益原则。但是，从企业与系统相互融合视角展开的研究却非常少见。于是，本研究强调新创企业需要采取与系统“互融、同构”的战略导向，进而提出创业生态导向的新构念。另外，由于机会资源一体化开发行为已成为新创企业获取创业绩效的关键行为，本研究还将基于“导向-行为-绩效”的标准研究范式，进一步检验创业生态导向、机会资源一体化开发行为与创业绩效的关系。此研究结论既可以准确把握创业生态系统下的新创企业战略导向形成过程，又能全面总结新创企业在创业生态系统下的创业行为规律，对于处于不同生态位的企业如何创有所成提供指导。