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Research on Integrated Mechanism of Social Interpersonal Capitalization on Entrepreneurship Bricolage
2023, 41 (12):
2246-2256.
With the global economic recession, entrepreneurial activities have become a powerful driver to promote economic development, and entrepreneurial failure has become an inevitable phenomenon of entrepreneurial activities. Entrepreneurial behavior is the product of the interaction between the entrepreneur's own characteristics and specific situations, and its emotional experience and cognitive judgment can affect the entrepreneurial process. The role models can bring spiritual inspiration and experience guidance to entrepreneurs, especially the resilience, lessons and learning generated in the adversity of entrepreneurial failure, so as to lay the necessary emotional and cognitive foundation for the success of entrepreneurs. Therefore, the sharing and learning of lessons learned from failure and successful experience summary and the burst of passion have become the only way to the success of entrepreneurship, which depends on the sharing of other people's events, especially positive events, that is interpersonal capitalization. Social interpersonal capitalization means that individuals can gain value beyond the positive events themselves by processing the information shared by others in the society, such as learning from experience, learning from lessons, example demonstration, motivation stimulation and emotional promotion. The existing researches on interpersonal capitalization mostly focus on the disclosing party, while the researches focusing on the responding party are rare, and the existing researches only focus on the workplace situation. However, entrepreneurship success requires not only their own reflection, but also external benchmarking. Therefore, the sharing of positive entrepreneurial events by others in society is not only the source of motivation for entrepreneurs to persevere in entrepreneurship, but also the learning benchmark for their success in overcoming difficulties. The study points out that resource bricolage is the key response to the resource dilemma faced by newly established enterprises. Based on the dual system theory, individuals will form intuitive and logical psychological processes when facing external incentives and clues. When positive events are disclosed to entrepreneurs, the information itself will complete the mechanism from resource to emotion, and then to cognition. As information resources, positive events will help improve the resource situation and play a key role in entrepreneurs' understanding of the resources at hand. As we all know, entrepreneurs need to spend much more financial, material and energy resources to carry out entrepreneurial activities in the plight of lack of resources, but entrepreneurial passion can make entrepreneurs have the courage and motivation to face challenges. At the same time, entrepreneurial learning is the key source of entrepreneurial bricolage, which further affects entrepreneurial bricolage by influencing individual cognitive thinking and knowledge structure. Therefore, entrepreneurial passion and entrepreneurial learning may be an important intermediary for social interpersonal capitalization to affect entrepreneurial bricolage. In addition, with the increasing volatility, uncertainty, complexity, ambiguity of the external environment, environmental uncertainty continues to be intensified, which brings great opportunities to entrepreneurs, but also brings great challenges. All these greatly affects the access and utilization of resources for entrepreneurs. Therefore, environmental dynamics may be an important scenario for social interpersonal capitalization mechanism to play. Therefore, it is of great practical significance to pay attention to the emotional and behavioral reactions of entrepreneurs as responders in the process of social interpersonal capitalization, further expand the process of interpersonal capitalization to entrepreneurs in the entrepreneurial environment, and consider the role of boundary conditions of environmental dynamics. Based on above, the study aimed to conceive the conceptual model of the impact of social interpersonal capitalization on entrepreneurial bricolage through entrepreneurial passion and entrepreneurial learning according to dual- system theory. At the same time, the study examined the boundary effect of environmental dynamics. Therefore, the research will make a certain theoretical contribution to opening the black box of pre-factors that influence entrepreneurial bricolage behavior. Through multi-stage data collection, this research finally uses sample data of 340 entrepreneurs to conduct empirical analysis. The results show the follows. Firstly, social interpersonal capitalization positively affects individual entrepreneurial bricolage behavior. Secondly, entrepreneurial passion and entrepreneurial learning mediates the effect of social interpersonal capital on individual entrepreneurial bricolage behavior. Finally, environmental dynamics negatively regulates not only the direct impact of social interpersonal capitalization on entrepreneurial passion and learning, but also the indirect effect of social interpersonal capitalization on individual entrepreneurial bricolage behavior through entrepreneurial passion and entrepreneurial learning. The innovative contributions of this study lie in the follows. Firstly, the research scientifically defined the connotation of social interpersonal capitalization, supplemented and improved the social interpersonal capitalization measurement scale based on Chinese entrepreneurial situation, thus will provide a measurement tool for future empirical research on social interpersonal capitalization. Secondly, the research revealed the dual mechanism of emotion and cognition of the impact of social interpersonal capitalization on entrepreneurial patchwork, thus will enrich the research on antecedents and mechanisms of entrepreneurial bricolage. Finally, the research clarified the boundary condition role of environmental dynamics in the influence of social interpersonal capitalization on entrepreneurial patchwork, thus will enrich the theoretical research on environmental dynamics and expand the situational conditions under which social interpersonal capitalization plays its role.
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