Abstract: A helpful start for investigating organizational control is to note that the essence of organizational control is the inherently duality role of innovativeness and predictable goal achievement. This study acknowledges the interdependency between strategic and financial control, and builds a research model of the impact of interactive effect of strategic and financial control on enterprise innovation behavior regarding organizational culture as a moderator. Using survey data from170 enterprises pursing innovation in China, this study finds broad support for the proposed analytical framework. Strategic control has a stronger positive effect on indigenous innovation path than cooperative innovation path, while financial control has a stronger positive effect on cooperative innovation path than indigenous innovation path. There is a positive interactive effect of strategic and financial control on indigenous innovation path, while a negative interactive effect on cooperative innovation path. Specifically, the positive relationship between the interaction of strategic and financial control and indigenous innovation path will be stronger in the context of collectivism culture, while the negative relationship between the interaction of strategic and financial control and cooperative innovation path will be weaker in the context of individualism culture.