Abstract: Based on the single case study of process modeling, this paper discusses how traditional manufacturing enterprises can promote mass customization technology innovation by means of digital empowerment. In the project design, order control, and demolition order scheduling production, the study found that: (1) the digital technique respectively improve staff capacity and grant customer power, grant staff power and perfect customer power, motivate employees potential and expand customer power; (2) Empowerment subjects promote the digital ability of analysis ability, connection ability and?intelligence ability successively, respond quickly to changing environments and business needs; (3) The improvement of digital ability helps to achieve personalized the demand for accurate acquisition, the effective transfer, efficiently meet, and then promote the enterprise front-end personalized demand searching and back-end personalized demand implementation, realize mass customization. Finally, the process model of digital empowerment for mass customization is extracted.