关键词: 连续创业, 决策模式, 业态, 绩效

Abstract: Abstract：In this paper, under the transformation and upgrading situation, from the decision-making mechanism of continuous entrepreneurial decision model, study the inner mechanism of build continuous entrepreneurial decision mode and decision process, and using the empirical method to explore its relationship with firm performance, and then interpret this decision model can effectively solve the problem of continuous entrepreneurial decision-making, expecting to direct serial entrepreneurs how to apply by embedding hatch decision model for specific decisions.