关键词: 创新搜索, 双元策略, 情境分离, 多维视角, innovative search, ambidextrous strategy, contextual separation, multi-perspectives

Abstract: The positive impacts of ambidextrous innovative search on innovation performance have been well investigated,yet its strategy from multi-perspective and operation at staff level have not been systematically attempted. From multi-perspective, three strategies of ambidextrous innovative search are constructed, the defferent influence of them on innovation performance and the moderating effects of contextual separation is analyzed based on theories of innovative search, organizational ambidexterity and situation. Through the questionnaire survey data of 275 firms, the use of hierarchical regression method draw the empirical results: market knowledge breadth and depth ambidextrous search (or technology knowledge breadth and depth ambidextrous search), market knowledge breadth and technology knowledge depth ambidextrous search (or market knowledge depth breadth and technology knowledge breadth ambidextrous search) exert positive interaction effects on innovation performance,the positive interaction effects of the later is most. Market knowledge and technology knowledge breadth search (or market knowledge and technology knowledge depth ambidextrous search dosen’t exert positive interaction effects. Contextual separation plays a positive moderating effect between ambidextrous innovative search and innovation performance.