关键词: 企业绩效, 学习导向, 市场导向, 创业导向, 技术导向

Abstract: As the value of organizational learning culture and value, Learning orientation has the key role to improve the sustainable competitive advantage and firm performance under high uncertainty environment. The main objective of this research is examining the action path between learning orientation and firm performance. The originality of this study is that it defines the learning orientation as a state construct, and market orientation, entrepreneurial orientation and technology orientation as action constructs, and extends the research paradigm of attitude—result into attitude—organizational action—result, then examines the mediating role of market orientation, entrepreneurial orientation and technology orientation between the relationship of learning orientation and firm performance. The empirical data is from the questionnaires of 467 Chinese firms. The results suggest that: the market orientation and entrepreneurial orientation have mediating role between learning orientation and firm performance, market orientation and technology have positive effect on entrepreneurial orientation. But the mediating role of technology orientation is not significant.