关键词: 经济收益, 开放科学, 声誉回报, economic return, open science, reputation return

Abstract: With the evolvement of the university’s social function, university-industry cooperation has become the important way for entrepreneur’s new product development, exterior learning and technology absorption. The knowledge source’s intensity to transfer their knowledge directly influence the quantity and quality of the knowledge transferred，so the success of knowledge transfer depends on the researcher’s intensity to cooperate with the enterprises. Based on the social exchange theory, the results of empirical study shows that economic return，reputation return，open science and time cost are the key factors influencing the researchers’ willingness to participate cooperation research, while research preferences is not significant; Economic return is significantly influenced by reputation return.