关键词: 全球价值链, 嵌入, 治理模式, 国际化转型, 跨案例研究, global value chain, embedded, governance types, transformation paths, cross-case study

Abstract: This study based on the theory of global value chain, selected three manufacture companies and three professional International Trade Companies as the sample, studied the six cases about their transformation problems, and analyzed the mechanism and paths of transformation. We found that buyer-driven and producer-driven enterprises, respectively adopt specific paths such as original brand manufacturer(OBM),business process outsourcing (BPO) take the three ways to change the global value chain and upgraded: Up or down stream embedded in original value chain, embedded in original value chain deeply and embedded in the new value chain. Changed the dynamic factors such as deliverability, complexity of transaction and resource commitment, then change the governance types and the role, realize the internationalization transformation. This study sums up the transformed ways and the paths of international trade enterprises based on the framework of embedded global value chain,transformation and governance types evolution, and put forward two new ideas of transformation: the manufacture-service integration and high-end embedded in low value chain，this study provide the practice suggestions for the foreign trade companies simultaneously.