Abstract: Trans-gene product golden rice is viewed as a gift for the needy at first but confront resistance during marketing.This can be due to(a)the ontological aspect:golden rice has been failing to response to the ethical dilemma of “profit-gain” gene product and it tried to tackle institutional famine with the means applied to simple famine;(b)the society aspect:translation chain of agencies is inappropriately loaded with interest-related aims, “free rider” phenomenon, economical and industry risk that may threat peasants and so on.So only after golden rice’s being surrounded with enough consideration can it become a real gift. Key Words:golden rice; gift; bio-piracy