Abstract: Public entrepreneurship and innovation has become the hot spot of academia research nowadays. However, the different focus between innovation and entrepreneurship determines the evaluation standard of a series of similar competitions. So,the article is based on text content analysis method to analyze the video data of 100 representatives, making talent selection criteria analysis for China innovation and entrepreneurship competition in 2012 to 2014,which will helps us to firm up the different characteristics of innovation talents and entrepreneurship talents. Then, we analyze and interpret China innovation and entrepreneurship competition from the project criteria, value criteria, education background criteria, technical background criteria ,and ability structure criteria , providing the theoretical guidance for competition selection mechanism and raising the scientificalness and authority of talents selection of competition.