Abstract: Existing studies have focused on the relationship between attribution and serial entrepreneurship, and explored the attribution of failure as a convergent concept. However, it is not clear what combination of attribution methods is conducive to failure recovery and serial entrepreneurship. Based on the previous research on the recovery of entrepreneurial failure, this study uses 72 entrepreneurs' entrepreneurial failure experiences as data sources, and uses qualitative comparative analysis to explore the impact of the combination of failure attribution on the recovery of failure. At the same time, this study conducted an in-depth interview analysis of eight entrepreneurs with entrepreneurial failure experiences. This study found that when failure is attributed to controllable internal causes, unstable external causes or uncontrollable external causes, it can help entrepreneurs to recovery from their failures. On this basis, this study draws some inspirations from the aspects of emotional management, failure learning, attribution guidance and other aspects to promote the recovery of entrepreneurial failure. It is of great significance for entrepreneurs to better recover from failure and restart entrepreneurship.