逆向文化冲击与海外华侨华人回国创业意向

摘要/Abstract

摘要： 在当前复杂国际经济环境中，如何吸引海外华侨华人回国创业已成为学者们关注的焦点之一。基于文化再适应的视角，以创业生态系统理论和计划行为理论为基础，构建了逆向文化冲击影响海外华侨华人回国创业意向的理论模型。通过对221份问卷的实证分析，我们发现：第一，逆向文化冲击负向影响海外华侨华人的回国创业意向；第二，创业自我效能在逆向文化冲击和海外华侨华人回国创业意向之间起到部分部中介作用；第三，国内创业政策支持强化了创业自我效能在逆向文化冲击和回国创业意向的中介作用。最后，对如何通过弱化逆向文化冲击提升海外华侨华人的回国创业意向提出了对策建议。理论贡献在于，从文化环境的视角，引入逆向文化冲击作为海外华侨华人回国创业意向的前因变量，丰富了创业生态系统中文化环境对移民创业的理论研究。

Abstract: In the current complex international economic environment, how to attract overseas Chinese to return home to start a business has become the focus of attention. From the perspective of cultural environment, based on the theory of entrepreneurial ecosystem and planned behavior, this paper constructs a theoretical model of the impact of reverse culture shock on the entrepreneurial intention of overseas Chinese returning home. Through the empirical analysis of 221 questionnaires, we find that: First, the reverse culture shock negatively affects overseas Chinese’s entrepreneurial intention; Secondly, entrepreneurial self-efficacy plays a partial mediating role between reverse culture shock and entrepreneurial intention of overseas Chinese; Thirdly, entrepreneurial policy support strengthens the mediating role of entrepreneurial self-efficacy in reverse culture shock and entrepreneurial intention. Finally, this paper puts forward countermeasures and suggestions on how to enhance the entrepreneurial intention of overseas Chinese by weakening the reverse culture shock. The contribution of this paper lies in that it not only enriches the research results of cultural environment on Immigrant Entrepreneurship from the perspective of cultural readaptation, but also to promote the construction of "double cycle" economic pattern by making use of the resource advantages of overseas Chinese.

马占杰. 逆向文化冲击与海外华侨华人回国创业意向[J]. 科学学研究, 2022, 40(9): 1641-1648.

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