Abstract: In this paper, public events as the starting point, we analysis The influence of Corporate social responsibility basing on product and process innovation on corporate social performance and financial performance, and the role of media influence in the impact mechanism. We suggest that, corporate social responsibility basing on technological innovation affects the financial performance. Corporate social responsibility basing on product and process innovation will affects corporate social performance, that this effect may be moderated positively by media, corporate social performance will positively impact corporate financial performance.

摘要： 本文以公共事件为切入点，从绿色创新角度出发，将从基于技术创新的企业社会责任对企业财务绩效影响这条意识的路径来研究，而不是基于社会责任的创新对企业财务绩效的影响。从大量文献研究发现，创新的绿色也就是基于技术创新的社会责任，我们将剖析基于技术创新尤其是产品和工艺创新的企业社会责任对于企业社会绩效和财务绩效的影响机制和媒体曝光度在这种影响机制中所起到的调节作用。研究认为，基于技术创新的企业社会责任会积极影响企业社会绩效，社会绩效会积极影响企业财务绩效，而媒体曝光度则会正向调节基于技术创新的企业社会责任对社会绩效影响机制。

关键词: 企业社会责任, 技术创新, 财务绩效, corporate social responsibility, technological innovation, financial performance