Abstract: This study compares policies history and development of cable television both in China and America by adopting sequential model of policy changes in media landscapes and making the industrial organization model as its descriptive tool. Tracking the evolution of cable policy in each country, it assesses effects on the market when the two countries that facing different pressures and employing different market structures made a transition from an old order to a new order. The results show that there would not be a positive change when only advocate competition, but will result in higher market power because of mergers and acquisitions resulting from competition. On the other hand, in order to achieve the goal of regulation, regulatory policy must be same to every competitor in the same market level. In addition, regardless of the existence of differences in regulatory thoughts and ways, the development of cable industry will eventually lead to convergence even though in the countries with different political systems, ideologies and values.

摘要： 将媒体市场政策演变的连续模型作为分析框架的基础，采用产业组织理论的SCP范式作为描述工具，通过对有线电视政策的演变进行跟踪，评估了在面对不同的市场压力，采用不同市场结构的两个国家有线电视产业从“旧规则”向“新规则”转变时，规制政策对市场的影响。研究发现，仅仅倡导竞争的规制政策并不一定就会为有线电视产业带来积极的改变，由于竞争所导致的大规模的兼并与并购，反而会造成更高的市场势力。另一方面，规制政策必须对同一市场层面内的竞争者一视同仁，才能达到规制政策的目标。此外，不同的政治体制、意识形态以及不同的价值体系的国家，不论在规制思想和规制方式上存在怎样的差异，有线电视产业的发展方向均会出现趋同。