Abstract: Constructing cooperation and alliance by virtue of technical association is the global trend. It can not only reduce the risk of technical innovation and effectively set the industry standard, but also improve the national competitiveness in science and technology. The establishment of technical standard can obtain pricing power and maximize the profits of innovation, which ultimately depends on the integration of the industry chain. This paper abstracts evidences from the development of high-definition video in China and interprets deeply why the innovation ability has repeated at low level due to lack of communication and cooperation between enterprises. With the de-materialization of mobile internet, Chinese enterprises will embrace new opportunity.

摘要： 企业间通过技术关联建立合作和联盟不仅可以降低技术创新的风险和有效地设定行业标准，而且可以提高国家的科技竞争力。技术标准的确立可以获得极高的定价权，使技术创新的利润最大化，而技术标准的成功与否最终依赖整合相应的产业链。本文以中国高清视频技术的发展为例，深入阐释了中国企业缺乏交流与合作，导致创新能力无法提升，造成低水平重复，并对比了日本企业在相关领域中的应对策略。随着移动物联网“去载体化”的新趋势，技术孵化的时代环境改变了，内容软件的重要性日益突出，从而为中国相关企业的发展提供了契机。