Abstract: Combining the theory of planned behavior, this paper took high-end manufacturing companies as the example to explore the relationship between different types of environmental regulations, green technology innovation intention and green technology innovation behavior. Using hierarchical regression analysis, the results showed that command and control type environmental regulation and market-based incentive environmental regulation have significant direct positive effects on green technology innovation intention and behavior, in which the effect of command and control type environment regulation on green technology innovation intention is greater, the effect of market-based incentive environmental regulation on green technology innovation behavior is greater, and green technology innovation intention has a significant direct positive impact on green technology innovation behavior. The findings also suggested that green technology innovation intention plays different mediating roles in different types of environmental regulation and green technology innovation behavior, that is, it fully mediates the relationship between command and control type environmental regulation and green technology innovation behavior, while partially mediates the relationship between market-based incentive environmental regulation and green technology innovation behavior. The results uncovered the reasons that exists in the phenomenon of “incomplete regulation” and found the mediator variable which further supports the “Porter hypothesis”.

摘要： 结合计划行为理论，以高端制造企业为例，探讨了不同类型的环境规制、绿色技术创新意愿与绿色技术创新行为之间的内在逻辑关系和相互作用程度。层级回归分析结果表明：环境规制中的命令控制型和市场激励型均对绿色技术创新意愿和行为有显著的直接正向诱导作用，其中命令控制型环境规制对绿色技术创新意愿的诱导性更强，市场激励型环境规制对绿色技术创新行为的诱导性更强；绿色技术创新意愿能够对绿色技术创新行为产生显著的直接正向影响。研究结果还表明：绿色技术创新意愿在不同类型的环境规制与绿色技术创新行为之间所起的中介作用具有差异性，对命令控制型环境规制与绿色技术创新行为之间的关系发挥着完全中介效应，对市场激励型环境规制与绿色技术创新行为之间的关系发挥着部分中介效应，这揭示了“不完全规制”现象背后产生的原因以及“波特假说”得到进一步支持的中介变量。