Abstract: Firms in cluster were facing serious imitation problem because of proximity. Intellectual property law cannot stop the infringement effectively. Based on Yongkang Leisure & Sport Vehicles cluster case, analysis of the execution and performance of IP protect regime. Endogenous IP protection institution of cluster, lowered the application threshold of innovative products, expanded the scope of protection, granted certificates timely, used of economic instruments and non-economic, progressive sanctions to stop imitation. Governance institutions’ authority in cluster ensure the implementation of the endogenous regime.

摘要： 集群企业由于邻近性面临着严重模仿问题，使用知识产权法律难以有效地制止侵权。集群内生的保护模式满足企业的保护知识资产需求。本文以永康休闲车集群中的产品维权为例，分析了行业协会出台的《维权公约》，以及协会与地方联动保证其执行。基于治理理论，集群治理主体的权威保证了内生制度的执行，制度设计上，降低了保护产品的申请门槛，扩大了保护范围，及时授予产权证明；制度执行方面，注重经济手段与非经济处罚并用，以及累进式制裁，及时制止模仿行为。

关键词: 集群治理, 知识资产保护, 永康休闲车集群, cluster governance, IP protection, Yongkang Leisure & Sport Vehicles cluster