Abstract: the problem how to collaborate online/offline innovation is the enterprise to face when adapting to the development of the Internet. Collecting the data from small and medium-sized manufacturing enterprises in zhejiang province, we used the method of qualitative comparative analysis on the behavior of online/offline innovation integrated analysis, the study found that China's online/offline innovation synergy drive mechanism can be divided into four kind of configurations, PS * PO * HC, GD * PS* PO, GD * PO * R&D and PS * R&D, and the enterprise information acquisition ability is very important in all four configurations of driving factors, the enterprises need to make full use of network and coordinated the relevant factors, and the allocation of resources to achieve synergies of online/offline innovation.

摘要： 企业线上/线下创新协同是当前企业适应互联网发展必然面临的问题。通过对我国浙江地区大力实施网络销售的制造业中小企业的资料收集，采用定性比较分析方法对企业线上/线下创新行为进行了整合性分析，研究发现，我国企业线上/线下创新协同的驱动机制可以划分为PS*PO*HC型、GD*PS*PO型、GD*PO*R&D型和PS* R&D型等四种构型，每一构型都是不同驱动要素的紧密配合。另外，企业信息获取能力在所有四种构型中都是十分重要的驱动要素，企业需要充分利用和协调好网络协同与资源配置方面的相关要素，才能获得线上/线下创新的协同效益。