Abstract: The good shaping of the image of scientists by the media is not only related to the cultivation and promotion of the spirit of scientists, but also has a profound impact on the public's overall cognition and attitude towards scientists and even science. The research comprehensively uses qualitative and quantitative analysis methods to explore and analyze the similarities and differences of domestic and foreign scientific media in shaping the image of Chinese scientists with the reports of scientific and technological figures in Chinese Science News and Wiely from 2015 to 2020 as data sources. The results show that the report of scientific and technological figures in Chinese Science News takes narrative communication as the genre, male and successful scientists as the main body, the image of scientists is mainly to show the macro scientific spirit, supplemented by the excavation of daily life and personality; Wiely focuses on contemporary young scientific and technological elites, focusing on the common outline of scientists' professional and personality characteristics, science and humanistic spirit. The two major scientific media have certain gender stereotypes in the reporting objects and image shaping of scientific and technological figures. Accordingly, this paper puts forward some reflections on the ways and strategies of shaping the image of scientists in scientific media.

摘要： 媒体对科学家形象的良好形塑不仅关乎科学家精神的厚植与弘扬，更深刻影响公众对科学家乃至科学的整体认知与态度。研究综合运用定性和定量分析方法，以《中国科学报》和《Wiely》2015-2020年科技人物报道为数据源，探索分析了国内外科学媒体在中国科学家形象塑造时的异同。结果显示：《中国科学报》科技人物报道以叙事记叙性通讯为体裁，男性且功成名就的科学家为主体，科学家形象塑造以展现宏观科学精神为主，日常生活与个性挖掘为辅；Wiely以谈话实录性通讯为核心叙事方式，聚焦当代青年科技精英，侧重对科学家职业和个性特征、科学与人文精神的共同勾画。两大科学媒体在科技人物报道对象及其形象塑造中均存在一定的性别刻板。据此，对科学媒体中科学家形象的塑造路径与策略提出了反思。