关键词: 企业绩效, 产业位势, 社会资本, 创业导向

Abstract: Industry position and Social Capital are supported by theory of entrepreneurship from qualitative analysis, and they present the scope of enterprise’s network system. From the perspective of the social capital structure, as the survey samples in Shanghai and Zhejiang enterprises, this paper aiming at the relationship between entrepreneurial orientation and performance, research the scale and centrality of social capital play what and how to play the role in this relationship. Study found that not only the scale of social capital plays a mediated role, and has obvious interaction effects with centrality of social capital. Their construction and coordinated development is critical to the success of the entrepreneurship.