关键词: 互动 , 互补型 , 辅助型 , 模式识别 , Interaction, Complementary, Supplementary, Pattern recognition

Abstract: Manufacturing firms- knowledge intensive services interaction is one of the critical ways to strengthen manufacturing firms’ competitive capabilities. Then how to identify the interaction pattern is the basis and precondition . Complementary and supplementary interaction are two typical patterns. On the perspective of service innovation and industrial marketing purchasing(IMP), using multiple case study, this paper brings forward that the characteristic of resource absorbed, the object of interaction, communication during interaction, adaptation after interaction are four key demensions to establish ayalysis framework on differentiating manufacturing firms – knowledge intensive services interaction patterns.