关键词: 市场信息处理, 个人网络, 商业网络, 创业绩效, Market information processing, Personal network, Business network, Entrepreneurial performance

Abstract: Based on the literature review, this study discussed the relationship of social network, market information processing and new venture performance. Based on the data of 154 samples in Xi’an High Technology Zone, tested the roles of personal network and business network. The study concluded that: Personal networks and business network have different roles on the process to market information acquisition and utilization. For the market information acquisition, Business networks have a more active role; for the market information utilization, personal networks have a more active role. While, market information processes have a positive impact on new venture performance.