关键词: 内向开放式创新, 外向开放式创新, 组织模式, 技术路线图, Inbound open innovation, Outbound open innovation, Organizational modes, Technology Roadmap

Abstract: In the implementation process of Inbound Open Innovation (IOI) and Outbound Open Innovation (OOI), the key of successful implementation is which organizational modes can effective use internal and external knowledge or technologies for enterprises. Based on the coupling relationship between inbound open innovation and outbound open innovation, tThe methods of “Market Pull Roadmapping for Inbound Open Innovation (MPRIOI)” and “Technology Push Roadmapping for Outbound Open Innovation (TPROOI)” are integrated on the basis of the coupling relationship between inbound open innovation and outbound open innovation in the paper. The enterprises of inbound open innovation can adopt use the organizational modes of non-equity alliance, purchase of technical services and in-licensing in the stages of market analysis, product analysis and technical analysis respectively. Otherwise, The the enterprises of outbound open innovation can adopt use the organizational modes of non-equity alliance, supply of technical services and out-licensing in the stages of technical analysis, product analysis and market analysis respectively. The technology roadmap may can help enterprises to make decisions between internal technology development exploration and external technology developmentexploitation, and find the best balance equilibrium point of the innovation strategy within inbound open innovation, outbound open innovation and closed innovation.