Abstract: The waves of establishing a business is surging in the context of internet economy. This paper takes the maker’s entrepreneurial activity as an example, analyzing the character of the entrepreneurial activity from the perspectives of entrepreneurial opportunities, resources and the team, and the innovation process. The results shows that in the process of the innovative entrepreneurial activity, supported by the organizations and platforms derived by the internet economy, the exploiting of the opportunities is extending to the long-tail industry arena, the resources integration and the team building are strongly supported by the combined online-offline network, the open innovation model and user's participation are the main matters in the innovation process. This finding is useful for the development of the entrepreneurial ecosystem.