关键词: 区域创新环境, 小微企业, 探索性学习, 应用性学习, 差异化, 顾客满意度

Abstract: The learning and innovation behavior of technological small and micro enterprises is fundamentally different from that in medium and large companies. This paper brings forward the framework of regional innovation environment, and investigates the effect of regional elements environment, culture environment and policy environment on small and micro enterprises’ exploration learning, exploitation learning and competitiveness of new products. The hypothesis tested based on data collected from 253 technological small and micro enterprises in Pearl River Delta. The result shows that regional innovation environment has a positive influence on small and micro enterprises’ exploration learning, regional culture and policy environment has positive influence on its exploitation learning. Small and micro enterprises’ exploration learning have a positive effect both on its new product’s differentiation and customer satisfaction, and fully mediate the positive relationship between regional innovation environment and customer satisfaction. At the same time, Small and micro enterprises’ exploration learning has a partially mediation effect both on the positive relationship between regional elements environment and new product’s differentiation and the positive relationship between regional culture environment and new product’s differentiation, and also have a fully mediation effect on the positive relationship between regional policy environment and new product’s differentiation. moreover, mall and micro enterprises’ exploitation learning has a positive influence on new product’s customer satisfaction, and has a fully mediation effect both on the positive relationship between regional elements environment and new product’s customer satisfaction and the positive relationship between regional policy environment and new product’s customer satisfaction.

Key words: regional innovation environment, small and micro enterprises, exploration learning, exploitation learning, differentiation, customer satisfaction