关键词: 新常态, 微创新, 主要特性, 基本类型, 案例分析, the New Normal, micro-innovation, principal characteristics, basic types, case study

Abstract: Under the New Normal, in order to adapt to the diversification of the economic growth, innovation also tends to be diversified. As the results of innovative practices, micro-innovation plays, under the New Normal, an important role in innovative practices as well as the economic growth and transformation. Micro-innovation is not only a kind of innovative thinking, but also a kind of innovative manner. The paper compares the features among micro-innovation, sustaining innovation and disruptive innovation through the perspective of market innovation. Micro-innovation can be divided into imitating micro-innovation, continuous micro-innovation and independent micro-innovation drawn upon the dimensions of innovativeness, market disruption and repetitiveness. Based on the analysis and summary of the micro-innovation practice in some noted internet firms, such as BAT etc, the paper analyzes the implication, characteristics and evolution of firms’ micro-innovation.