Abstract: From the perspective of the integration, this paper attempts to analyze the operation mechanism of creative crowdsourcing processes using idealized method and case analysis method. Through carding and summarizing the existing research achievements, the concepts and contents of crowdsourcing process, principal part and the objection as well as the characteristics of the creative structure are defined. Then, according to these characteristics, a creative content structure framework including two dimensions is proposed to classify the different creative crowdsourcing processes. Futhermore, different selection modes and integration mechanisms on creative crowdsourcing processes are designed and a conceptual model diagram is proposed. Finally, real cases are selected to be analyzed. This paper provides a valuable reference for overall rule design of creative crowdsourcing in real world and several enlightenments for the further study on crowdsourcing processes.