Abstract: The importance of entrepreneurial failure recovery has attracted more and more attention by the academic community and the industry, However, the research on the definition, dimension and measurement of entrepreneurial failure recovery is still in its infancy. This research is based on the existing theory of entrepreneurial failure recovery, using exploratory case study method, taking Wang Xing's six business experiences as the research object, deeply exploring the process mechanism of entrepreneurial failure recovery, uses the grounded theory and NVivo 10 software to code the data, extracts the main characteristics of entrepreneurial failure recovery, explores and verifies its structural dimension, and develops the corresponding measurement scale. The research finds that entrepreneurial failure recovery can be divided into three dimensions: cognitive recovery, emotional recovery and action recovery. Through a large-scale questionnaire survey, exploratory factor analysis and confirmatory factor analysis results, The measurement scale has high reliability and validity, which better reflects the definition of entrepreneurial failure recovery and makes up the gap of existing theory. This study provides a reference for subsequent research.