数字平台创业如何突破机会资源的双重约束?

科学学研究 ›› 2022, Vol. 40 ›› Issue (5): 896-905.

数字平台创业如何突破机会资源的双重约束?

周文辉¹,阙琴²

1. 中南大学商学院
2. 中南大学

收稿日期:2021-05-14 修回日期:2021-11-16 出版日期:2022-05-15 发布日期:2022-05-15
通讯作者: 阙琴

How to break through the double constraints of opportunity and resources for digital platform entrepreneurship?

Received:2021-05-14 Revised:2021-11-16 Online:2022-05-15 Published:2022-05-15

摘要/Abstract

摘要： 基于数字平台赋能的创业受到业界关注，但创业者如何借助数字平台突破创业机会资源双重约束尚未得到揭示。本文从平台赋能与价值共创的整合视角，结合机会资源一体化开发理论，选取基于小米数字平台的4家创业企业为主分析单元做嵌入式多案例研究。研究发现：在需求识别阶段，创业者借助数字平台的知识赋能与数据赋能，促进与创业服务商的价值共创，实现机会资源一体化识别，突破机会资源识别约束；在产品开发阶段，借助数字平台技术赋能与供应链赋能，促进与技术开发商与供应商的价值共创，实现机会资源一体化利用，突破机会资源利用约束；在市场推广阶段，借助数字平台品牌赋能与渠道赋能，促进与用户及渠道商的价值共创，实现机会资源一体化拓展，突破机会资源拓展约束。本文揭示了数字平台创业突破机会资源双重约束提升创业绩效的过程“黑箱”，丰富数字情境下的创业理论。

Abstract: The entrepreneurial mode of entrepreneurs based on digital platform empowerment has attracted the attention of the industry in the digital context, but how entrepreneurs use the platform to break through the dual constraints of entrepreneurial opportunities and resources to achieve higher entrepreneurial success rate has not been revealed. From the perspective of platform empowerment and value co creation, combined with the integrated development theory of opportunity resources, this paper selects four start-ups based on Xiaomi digital platform as the main case analysis unit to do embedded multi case study, and mainly answers: how can digital platform entrepreneurship break the double constraints of opportunity resources? The results show that: in the demand identification stage, with the help of knowledge and data empowerment of digital platform, entrepreneurs can promote the value co creation with entrepreneurial service providers, realize the integrated identification of opportunity resources, break through the constraints of opportunity resource identification, and promote the value co creation with technology developers and suppliers with the help of digital platform technology empowerment and supply chain empowerment in the product development stage, In the marketing stage, with the help of digital platform brand empowerment and channel empowerment, we can promote the value co creation with users and channel providers, realize the integrated development of opportunity resources, and break through the constraints of opportunity resource development. It reveals the "black box" of how entrepreneurs achieve high entrepreneurial performance with the help of digital platform and enriches the digital situational entrepreneurship theory.

周文辉阙琴. 数字平台创业如何突破机会资源的双重约束? [J]. 科学学研究, 2022, 40(5): 896-905.

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