Abstract: Promoting the digital transformation of several core industries, and building local digital infrastructure are two means for local governments to stimulate the digital transformation of enterprises. Is the company following peers in the same industry for digital transformation? or following peers in the same area? Answering this question is a test of the effectiveness of the two methods. Based on institutional theory, this paper discussed the legal constraints and isomorphic effects of the institutional pressures, these are, industrial digitalization and regional digital economy on the digital transformation of enterprises, as well as the interactive effects of the two. To gain insight into the cognitive process mechanism of the cross-level transmission from macro-institutional pressure to micro-enterprises, this paper explored the mediating role of decision-makers' digital attention in the relationship between institutional environment and corporate strategy, which based on cognitive theory, and quantitative text analysis method. We found that enterprises follow peers in the same industry, rather than peers in the same area, and the regional digital economy only plays a boosting role. The digital attention of executives plays a positive intermediary role in the relationship between institutional environment and corporate strategy. This article expands the theoretical perspective of the previous research on digital transformation, and gains insight into the differential mechanism of the logic in different fields, and the interactive influence of different logic. In addition, this paper introduces the quantitative text analysis method of machine learning into the measurement of manager's cognition, which open up the black box of cognitive process that the macro-institutional environment influences organizational strategy. This research has inspiring significance for the adjustment of government policy, and the cognitive management of corporate decision-makers.