关键词: 产品创新能力, 战略可调性, 环境动态性, 组织可调性, product innovation capability, external strategic coordination flexibility, environmental dynamism, internal strategic coordination flexibility

Abstract: This study investigated the effect of external strategic coordination flexibility on enterprise product innovation capability, and how environmental dynamism and internal strategic coordination flexibility moderates the relationship between external strategic coordination flexibility and product innovation capability. Data were collected from 541 enterprises in Zhejiang province, PRC. Results show that: external strategic coordination flexibility has a significantly positive impact on product innovation capability; environmental dynamism negatively moderates the relationship between external strategic coordination flexibility and product innovation capability; and internal strategic coordination flexibility positively moderates the relationship between external strategic coordination flexibility and product innovation capability. This finding contributes the competitive advantage theory and innovation theory as follows. First, the application of the self-organization theory and the fitness landscape theory in the field of product innovation is expanded; the effect of architectural capability on product innovation capability is further investigated. Second, internal and external contingency perspectives are integrated to found the boundary conditions of external strategic coordination flexibility on enterprise product innovation capability, which deepens the understanding of the source of competitive advantage. This paper also has practical implications on leveraging innovation capability to maintain sustainable competitive advantage.